LLI 50 Lighthouse Leadership & Letting Go: Creating Without Force
Show notes
What if your presence is your marketing? In this 50th episode, we go behind the scenes of Love Louder and explore "lighthouse marketing"—a soulful, organic way to grow your message and business without funnels or force. A personal reflection on creativity, consistency, and what it means to become fully human while building something real.
This invitation is for you: What are you navigating right now? What has this podcast opened up in you? If you’ve been listening, the door is open for you to join in, share, connect—and help shape what comes next.
Click here to get in contact and love a little louder: https://forms.gle/6m9WbsA5ZoKyNY5j6
Show transcript
00:00:00: Drumroll, it's iteration number 50, 50 of the Love Louder podcast, iterations on becoming
00:00:08: human.
00:00:09: Let's take this iteration and episode to have a little behind the scenes what's actually
00:00:15: happening right now with the podcast, with this venture and in this universe of Love
00:00:22: Louder.
00:00:23: So, we touched on marketing.
00:00:26: The last episode in iteration, if you have not listened to it, here's a quick and short
00:00:32: recap.
00:00:34: It's marketing for me how I want to define it when I am exploring right now with this
00:00:40: podcast and with you together is a lighthouse marketing.
00:00:47: It's shining our light at stepping up as the leader that we are grounded in love, grounded
00:00:57: in intimacy, grounded in who we are as being, not because of doing more.
00:01:05: And this is our marketing, like a lighthouse that shines a light and that can be seen from
00:01:14: afar.
00:01:15: Now, let's have a look at something tangible which is very often numbers in this world,
00:01:25: in this reality.
00:01:27: So this podcast I launched very spontaneously.
00:01:30: It was like really quick action and I have not done any marketing.
00:01:37: So I have not published it on social media.
00:01:42: I have just focused myself on getting into the habit of recording the episodes, on getting
00:01:51: the momentum going and just as a part of learning from myself what brings joy.
00:02:02: While of course overcoming some patterns of the mind that were not very useful.
00:02:10: So we've talked about that.
00:02:12: We don't want to dive in here right now.
00:02:14: It's all recorded if you want to go back and listen to the first episodes especially.
00:02:20: And then we're here right now without marketing, without promoting, without advertising actually
00:02:28: that there is this podcast and I get regularly updates from my profiles on the internet.
00:02:39: Like when you have a business profile from Google Business, I have one which is old.
00:02:45: I have closed it actually.
00:02:47: It was inactive from my previous ventures.
00:02:51: So the views went to almost zero, maybe 11 views or so.
00:02:56: So you get like the stats and the notifications when there's activity on your Google profile
00:03:03: or business profile.
00:03:05: And I just had a message popping up that said 236 views on your business profile.
00:03:16: So there's something happening here without actively promoting this podcast.
00:03:27: Interesting isn't it?
00:03:29: That's what I mean with lighthouse marketing.
00:03:31: Now it's still, we do not have a funnel.
00:03:36: We build a field here.
00:03:40: We build a field and that is why it is important to detach ourselves from time, to detach ourselves
00:03:51: from results.
00:03:54: I want to explore with you what it means to lean into the opportunities that are given
00:04:02: to us, that what wants to flow through us, that what we have discussed extensively, especially
00:04:10: in the first iterations of this podcast and the previous ones.
00:04:15: So we're getting more and more into getting concrete, into getting from the abstract into
00:04:23: the concrete because there is no point in experiencing truth, awakening, God, paradise
00:04:35: when we do not bring it into this world.
00:04:37: So it's a distillation process.
00:04:41: That's something I realized too.
00:04:44: And we're getting closer and you're here live with me when you listen to this episode,
00:04:51: especially close to its date of publication, what I publish is.
00:05:02: That's something I want to share with you.
00:05:05: This is a field I offer, not by applying force, but by just removing the friction as much
00:05:20: as I can.
00:05:23: When we remove the friction as much as we can, we will not be able to foresee what's
00:05:29: going to happen.
00:05:32: But wonder awaits, I believe.
00:05:38: It's episode iteration number 15.
00:05:42: This too alone is something to celebrate.
00:05:45: And now here's my invitation to you, celebrate those small steps and that is why it helps
00:05:51: to have a very loose framework.
00:05:54: For this one, it's just counting.
00:05:56: It's just counting.
00:05:57: And then you can look back and say, "Wow, look how far we've come already."
00:06:05: And that is why I have not determined, predetermined a certain number of episodes I wanted to reach
00:06:13: with this podcast because I really focus on that easing myself into that energy that wants
00:06:23: to flow through me, into removing the friction, into removing the doubt.
00:06:30: Well, we cannot remove the doubt.
00:06:34: Wherever you are, you will face challenges, you will face doubts, you will face fears,
00:06:40: anxiety.
00:06:41: Something that is human and we can welcome it, first of all, now there's a thing.
00:06:49: Who steers this boat?
00:06:57: So we learn, we learn how we can sit with our fears, how we can sit what comes up without
00:07:07: falling into pushing it away with some techniques, obsessing over techniques and tools, making
00:07:15: it go away and all the other side would be like attacking and just going head on like,
00:07:24: "Okay, let's do something about it."
00:07:27: Or just hide it away and just cave in.
00:07:30: No, we are here practicing.
00:07:34: being as human as we can be with our own emotions.
00:07:41: And that also means that we are creative.
00:07:45: Creativity is grounded.
00:07:47: It is an expression of humanity too.
00:07:55: You create all the time, even if you do not realize it, even if you do not see yourself
00:08:02: as creative.
00:08:06: It's the relationships you create.
00:08:08: It's the projects you create.
00:08:10: It's anything that comes into materialization when you give up the friction and just tend
00:08:19: to the ideas that are given to you.
00:08:22: It's not even your ideas that you have.
00:08:27: It's through your being that they come and you tend them and you help them to materialize.
00:08:35: Well it's not that you do it all, but you also contribute to it.
00:08:43: I like to compare it with pregnancy.
00:08:49: It's not you as a woman who builds the baby, yet the resources come through you too.
00:09:03: The baby grows even if you do not actively think about it.
00:09:09: But still the resources, like very, very tangible.
00:09:14: The cells, the bones, everything is built through you.
00:09:23: And that's what I want to infuse this with.
00:09:26: So that's where we are right now on this episode on number 50.
00:09:34: We will get more and more concrete.
00:09:37: Right now it's still widespread.
00:09:40: And this is too to encourage and to not to encourage.
00:09:45: Look, profoundly encouragement you can only provide for yourself.
00:09:52: Maybe this serves for inspiration.
00:09:55: Maybe this serves for modeling that we do not have to figure it all out before we shine
00:10:03: our light, before we step out into the world.
00:10:07: It's never going to be like you will have something ready and then you present it.
00:10:13: It's actually the way round.
00:10:16: And then you will get surprised what actually then in the end will emerge from that because
00:10:22: this is not foreseen.
00:10:27: Ultimately creation is nothing that you do it on your own.
00:10:36: It's you just providing the vessel, providing the channel.
00:10:48: And we will be surprised by the one that just as we are to come back to that metaphofe
00:10:53: pregnancy and baby as we are with a baby, what kind of personality, what kind of traits,
00:11:05: what kind of like we do have to determine a direction that we want to go to.
00:11:14: Of course.
00:11:16: And that's the process that is actually happening right now with this podcast.
00:11:22: It's refining, but it's happening over time.
00:11:25: Refinement cannot take place in theory alone.
00:11:30: It has to take place in practice.
00:11:33: That's where you are able to iterate.
00:11:38: A thought that is repeated only as a thought in theory without letting it be interrupted,
00:11:53: influenced, destabilized.
00:11:59: Very likely ends into a loop, a loop that will go on and on and on.
00:12:05: This is no iteration as we live it here at Love Louder.
00:12:14: I want to invite you today to have a little review for yourself.
00:12:22: Just really practice acknowledging where you have evolved, where you have progressed and
00:12:37: took it for granted.
00:12:43: Is it how you handle challenges?
00:12:48: Is it how you handle tense moments in your relationship?
00:12:54: Is it how you are as a being in your business?
00:13:06: Or is it really like a tangible process?
00:13:10: Is it how you provide yourself with what you need with pause, with reflection, maybe through
00:13:21: this podcast too, with moments to re-calibrate yourself, to step out of that thought loops
00:13:36: and step into the field of potential, the lighthouse that you are?
00:13:44: These are just examples, really, feel into it.
00:13:48: There will be something popping up for you.
00:13:52: Just look at your life because this is where the everything that matters, where truth matters.
00:14:02: Truth is here to serve our life, to serve the daily life.
00:14:06: We have to become human for that.
00:14:11: We have to get our hands dirty in humanity, in everything that is connected to being human.
00:14:23: This is why it's called iterations on becoming human.
00:14:28: It's not escaping.
00:14:31: It's the exact opposite.
00:14:33: It's landing here on earth, feeling at home, in your body, in that as a basis and from
00:14:44: that letting it infuse what you do.
00:14:49: Love a little louder.
00:14:51: That is what it means to love like a leader.
00:14:58: I am looking to hearing from you and being with you in the next episode.
00:15:06: Love louder.
00:15:07: [ Silence ]
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