LLI 49 You Are the Algorithm: Leading Like a Lover in Life, Business, and Beyond

00:00:00: Let's talk about marketing today.

00:00:03: Here's iteration number 49 of the Love Lauda podcast, "Iterations on Becoming Human."

00:00:10: And we touch the relationships that we are in in this podcast.

00:00:16: We touch the relationship with ourselves and we touch the relationships with what we create.

00:00:24: In this case, it's marketing, not just in business, but with ourselves too, because

00:00:29: marketing is everywhere, even if you do not have a business, even if you just have your

00:00:35: daily life, being an employee, being in the middle stage, self-employed, being in the

00:00:44: planning phase or whatever phase you're in, marketing is present, because who you are

00:00:53: is the marketing.

00:00:55: How you lead your life is the marketing.

00:00:58: You cannot just go on living your life and being all in private, because this is seen

00:01:03: too.

00:01:04: You're not going out of the house.

00:01:06: We can notice that, because you tell us, you stay at home.

00:01:12: You prefer to eat pasta over pizza.

00:01:15: This too is kind of marketing, because then you will find the people that are just like

00:01:24: you too that feel a resonance in pasta in this example.

00:01:29: Very simple.

00:01:31: But it's a kind of marketing.

00:01:33: And when we start to enter business, all of a sudden marketing and sales also, they get

00:01:41: something so big, so out of our sphere, as if it was something that is not happening

00:01:51: when we do not emphasize it.

00:01:57: Here's the thing.

00:02:00: It will determine how successful you are, how much you have nailed the skill of self-marketing.

00:02:15: It even determines it.

00:02:16: This marketing sounds so much like business, but it even determines it in a year relationship

00:02:22: too.

00:02:23: And it's never about pretending something that you are not.

00:02:28: This in the long run will lead to a crush, will lead to an awakening which is painful.

00:02:37: And you can tell when you try a strategy, like, oh, I will dress like that.

00:02:43: And I will do that because it's a good move.

00:02:46: It's a nice move.

00:02:48: The other person will be impressed.

00:02:49: So we're in the relationships here.

00:02:51: And it doesn't matter if it's a relationship romantically or business-wise.

00:02:57: It will be easily seen through the veil, latest, when you get in contact.

00:03:03: When you go out on a date, when you live together, when all the masks drop because it is just

00:03:11: not sustainable to be keeping up a mask of a good, quote-unquote, marketing, of appearing

00:03:21: as something else that you are.

00:03:27: You do not market yourself to your friends, don't you?

00:03:33: Not like actively, like it is something else.

00:03:36: You just are how you are with your friends.

00:03:40: And you will have your quirks and you will have your crazy thoughts and ideas and experiences

00:03:46: together too.

00:03:47: Or it will be just the silence that you enjoy together, just sitting on the couch next to

00:03:54: each other, being able to just not say anything or being chatting all night long.

00:03:59: This too is kind of a marketing because it's showing who you are.

00:04:05: And my hypothesis is when you infuse what you learn as skills in marketing, when you

00:04:14: intentionally do it, with what and who you are with your very own essence, it's going

00:04:24: to be so magnetic, not to all, but to the people who are attracted to you, to the right

00:04:32: people, that you do not have to over-explain to why it is good to work with you, why it

00:04:40: is good to be with you, why your being, your becoming is an enrichment for this other person.

00:04:54: Because we have this tendency to then just explain like the pros and cons in a list,

00:05:02: especially as women, when we are asked to, we can pull out the list in a second and then

00:05:09: there will be the pros and the cons of a business, of a partner, of an idea and we keep rationalizing.

00:05:19: And so we do it with our radiance.

00:05:22: Our radiance cannot be rationalized.

00:05:25: It is what it is and if we lean into that, if we can stand up for who we are, just by

00:05:36: being, this is going to be magnetic.

00:05:43: This is my hypothesis.

00:05:45: This is what we are exploring through this podcast too.

00:05:54: It's lighthouse marketing.

00:05:57: It's shining your light.

00:05:59: It's stopping, covering yourself up.

00:06:05: It's stopping with pretending you're something you're not.

00:06:10: It's stopping to be a follower of strategies that someone else told you it worked for them.

00:06:18: Now, does it work for you?

00:06:20: No, it won't because it's their strategy because they have tried it.

00:06:26: They have tested it with their own energy, with their essence.

00:06:30: Now if you do not take their strategy, which can be really, really helpful, I do love a

00:06:36: good strategy and a good system to be efficient, effective, but if you spare it from your own

00:06:46: energy of your being, it will stay empty, hollow, and it will never shine the light that

00:06:56: you will be shining just being yourself.

00:07:02: Your strategy that you use, every tool, even the tools that we use with ourselves to calm

00:07:11: ourselves, to find our peace, these are just tools.

00:07:15: They are just lenses that are offered for us, for the content of us.

00:07:20: You are the content.

00:07:27: And if you try to hold back, it costs a lot of effort, especially in the wrong run.

00:07:38: We are not playing the short-term game here.

00:07:42: here in the long run, we're going through the iterations, learning and exploring and

00:07:47: experimenting and letting unfold what wants to unfold. If you're in this game with me,

00:07:58: when we're together here, it is playing the long, long on the long run. It is learning

00:08:08: showing up as who we are with every cranny and nook, with every inch of our being, with

00:08:20: every edge that we have, with the not knowingness, with the playfulness, with the creativity

00:08:29: that we have hidden, that we have held back because it's "not professional", with

00:08:37: everything we poured into what we create, not because we intentionally do it, but it

00:08:46: happens automatically through your presence. And within that present, from that base, this

00:08:53: is the base, we apply different strategies, we try things out, we experiment with marketing

00:09:01: techniques, we experiment with channels too, like the podcast and audio, a text, it is

00:09:12: all infused by our base and over time it will attract the people who really want to be with

00:09:23: you. Not just for that who you appear to be, but for you who you are. That is stopping the

00:09:43: being a follower of strategies, but leading yourself like a lover with all your heart,

00:09:53: with all your soul, with all your being, with everything that you are bringing it into whatever

00:10:00: you create, your humaneness. And it's a very personal take. Business, relationships, they

00:10:14: can never be not personal. We try to make them objective, we try to hide behind metrics,

00:10:23: hide behind algorithms, cracking the algorithms. No, you are the algorithm, you are the algorithm.

00:10:39: And I am so glad to be sharing this with you because look, I share this for us. It's

00:10:49: for me too. And when you can take this as part of what you do for the world, as part

00:11:02: of what you do for other people, that it is for you too, if you can balance it out, this

00:11:09: equation, this will be unstoppable. Not now. Like the world always lacks behind. When we

00:11:24: expect the results immediately, we will be in a very painful place. This is not how our

00:11:31: brain is wired, we love the immediate results, yet it is this what makes you into a leader

00:11:39: leading through this void, leading yourself into your own being, where you can only hear

00:11:51: the crickets, while it will then create friction within yourself with others too, while then

00:12:00: you will be calibrating yourself to who you are, who you can become your potential, while

00:12:12: deeply embracing who you are right now at the stage where you are right now, because

00:12:19: this is the bravest, the boldest thing you can do. And one day you will look back and

00:12:25: you will be so, so proud of you, of that younger version of yourself to have been this courageous,

00:12:38: to taking the first step again and again and again in the direction of your vision, that

00:12:51: you will be so amazed and so grateful and so in awe of your own life. And that's what

00:13:00: we want to pull into our present right now, this anticipation. You don't have to follow

00:13:09: the algorithm, you are the algorithm. Learn what is there to be learned, use the resources

00:13:18: that fall into your lap, not because you have to, not because you force it, not because

00:13:26: you think that you are not enough. This is not the base, the base is you, your presence

00:13:34: and you just refine your skill, your artfulness, your versatility, you hone it, you hone your

00:13:41: skills, you are on the way to mastery, yet you are the masterpiece itself already. I'm

00:13:54: so glad that you're here listening to this. I'm so, so grateful to it, like beyond words

00:14:08: even. I love to be paired with you in this thing together. We are in this together. It

00:14:18: is a journey, yes, for humanity, for reality, for us, it is a journey and we can choose

00:14:27: to consciously play, experience ourselves and fall on our face because we will. And yet

00:14:46: it's exactly these moments that we will be the most proudest of. The pain of regret is

00:14:55: always greater than what we anticipate is that it's there for us to be, to experience.

00:15:05: And I don't want us to look back one day and say, oh, I wish I had. Here's to leading

00:15:17: like lover, love a little louder. Lots of love to you.

00:15:22: Bye.